Audiobooks - Blue Ocean Strategy - W. Chan Kim and Renee Mauborgne Business / Strategy & Business Development

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Microtrends: The Small Forces Behind Tomorrow's Big Changes

Mark J. Penn with E. Kinney Zalesne
Mark Penn argues that the biggest trends in America are the Microtrends, the smaller trends that go unnoticed or ignored.$26.99

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Rich Dad's: Before You Quit Your Job

Robert T. Kiyosaki with Sharon Lechter C.P.A

Real-life lessons every entrepreneur should know about building a multi-million $ business.

$14.99

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Net Worth

Steve Frank
Stephen E. Frank -- the Internet correspondent for The Wall Street Journal and CNBC -- explains what we need to know about investing in today's dot.com economy.$13.99

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Last Chance Millionaire, The

Douglas Andrew
Douglas Andrew offers unique strategies that will not only increase your wealth, but also help readers enjoy their best years while securing their future.$16.99

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Business Metamorphosis

William Brand (Billy)
Grow Your Business, Grow Your Profits - Make the Smart Choice and Reap the Benefits!$9.75

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Rich Dad's: Real Estate Advantages

Sharon L Lechter and Garrett Sutton
Read this book to find out why investing in real estate is a superior investment over stocks, bonds, mutual funds, and REITS$14.99

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Blue Ocean Strategy

See Larger Image	Categories :	Strategy & Business Development Marketing Sales

	Publisher :	Gildan Media Corp.
	Author :	W. Chan Kim and Renee Mauborgne
	Narrator :	Z. Furman

	Length :	7 hours (Unabridged)

Download Price :		$24.99

Format :		Encoded Windows Media

© 2007 Gildan Media Corp.

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“Don’t Compete with Rivals—Make Them Irrelevant!” Winning by Not Competing! This International Bestseller upends traditional thinking with principles and tools to make the competition irrelevant. In a book that challenges everything you thought you knew, W. Chan Kim and Renée Mauborgne assert that tomorrow’s leading companies will succeed, not by battling their rivals for market share in the bloody “red ocean” of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth. Based on a study of 150 strategic moves, spanning more than a hundred years and thirty industries they provide a systematic approach that every company can use to render rivals obsolete and unleash new demand: · Reconstruct market boundaries · Focus on the big picture · Reach beyond existing demand · Get the strategic sequence right · Overcome organizational hurdles · Build execution into strategy “I recommend Blue Ocean Strategy to any executive in the private or public sector. It shows how to break from the status quo, create a winning future strategy, and execute this fast at low cost. As much a practical guide as an eye-opener.” --William J. Bratton, Chief of the Los Angeles Police Department, Former Police Commissioner of the City of New York Author W. Chan Kim is the Boston Consulting Group Bruce D. Henderson Chair Professor of Strategy and International Management at INSEAD. Renée Mauborgne is The INSEAD Distinguished Fellow and a professor of strategy and management.

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Building Social Business: The New Kind of Capitalism That Serves Humanity’s Most Pressing Needs

Muhammad Yunus
Yunus’s concept of social business fills the gap between profit-making and human needs. These self-supporting enterprises create jobs and generate economic growth.$16.99

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Superconnect: Harnessing the Power of Networks and the Strength of Weak Links

Richard Koch and Greg Lockwood
Personal and professional networks shape everything we do.$19.99

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How to Be a Fierce Competitor: What Winning Companies and Great Managers Do in Tough Times

Jeffrey J. Fox
How to Be a Fierce Competitor is the definitive “how-to” guide for understanding how to spot opportunity and then capitalize on it.$19.99

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Schmooze: How to Rub Shoulders with Influential People

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Three audiobook summaries on the topic: Schmooze: How to Rub Shoulders with Influential People$19.99

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Reach for the Stars: Achieving Your Career Goals

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Three audiobook summaries on the topic: Reach for the Stars: Achieving Your Career Goals$19.99

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Managing for the Future

Peter F. Drucker
Now available for the first time on download, Drucker brings clear-sighted analysis and practical inspiration to an interesting array of subjects.$24.99

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E-Myth Attorney, The: Why Most Legal Practices Don’t Work and What to Do about It

Michael E. Gerber, Robert Armstrong, JD, and Sanford M. Fisch, JD
Many attorneys in small to mid-size practices may not have considered their practice from a business perspective.$13.99

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